Brand 28

Brand 28

Brand 28

Brand 28

Exploration in Bloom

28 looks at how identity can echo the quiet systems of the natural world. Pulling from the structure of orchids and the cadence of lunar cycles, the concept plays with repetition, texture, and digital tactility to suggest balance, motion, and renewal. The number becomes a mark of rhythm—an emblem of pattern and pause.

Scope
All
Professional
Project
Tools
Branding Exploration, Creative Direction
Timeline
2 Days

Axis

n. a line about which a body rotates,
the body of work’s conceptual anchor

28 looks at how identity can echo the quiet systems of the natural world. Pulling from the structure of orchids, the concept plays with repetition, texture, and digital tactility to suggest motion and renewal. The number becomes a mark of rhythm, an emblem of pattern and pause.

Articulation

n. a expression
the shaping of form

Created as a personal design exercise, 28 explored how raw imagery and typographic systems could feel both mechanical and alive. Using bitmapped orchid photos as the foundation, Sarah developed a series of digital and print studies that test how minimal structure can evoke movement, imperfection, and organic energy through contemporary design.