To call ourselves Earthling is to remember. Every story begins and ends here, among the stones, grasses, and skies that made us.
n. a line about which a body rotates,
the body of work’s conceptual anchor
Earthling began as an exercise in shaping identity around animism and ecological storytelling. The concept imagines a studio grounded in empathy for all lifeforms, positioning narrative as a way of listening rather than declaring. Through its visual tone and language, the work explores how branding can feel elemental, rooted in material presence.
n. a expression
the shaping of form
Sarah developed the visual direction for Earthling as a rapid branding study, experimenting with language, tone, and image systems. Drawing from natural textures, stones and ecosystems paired with poetic text treatments, she designed a series of environmental mockups to test how identity could live in public space. The result is a minimalist yet evocative framework, a brand that speaks softly on behalf of the planet.
All things are delicately interconnected.
