When strategy, storytelling, and design work together, organizations move with coherence. Defining Macroscopic’s identity—building its systems of strategy, storytelling, and digital expression from the ground up. Transforming complexity into clarity and meaningful presence.
n. a line about which a body rotates,
the body of work’s conceptual anchor
Macroscopic examines how organizations articulate who they are as living systems. The work extends beyond aesthetics, designing alignment between purpose and perception—where narrative, strategy, and structure coexist. By shaping the company’s foundation and how it communicates, this project reflects on design’s role in orchestrating coherence across human and digital networks.
n. a expression
the shaping of form
Playing a key role in supporting Macroscopic’s emergence from vision to voice. Sarah helped shape the company’s digital storytelling framework, contributed to the design, managed production across design and development, and coordinated creative collaborators. Acting as a connective tissue between leadership, design, and technology, she ensured that Macroscopic’s online presence embodied the same systemic principles it advocates.
All things are delicately interconnected.
